Wow! The response to our new creation Shop Floor Man has been wild. We at Shop Floor Automations had an idea to try and represent what our customers, who work in the manufacturing industry, go through via a comic strip character. The reception is more than we hoped for.
“With an eye toward a younger manufacturing audience, the company has launched a Web comic series,” says Jedd Cole of TechSpex. “With the intention of carving out a space for manufacturing-related humor on social media, especially Twitter.”
“The comic appears in two-panel stories in which the main character, Shop Floor Man, shows life with SFA’s solutions compared with exaggerated horrors he faces elsewhere,” Cole continued. “Other comics will riff on familiar trials faced by machinists everywhere, as well as other industry-related humor.”
“Shop Floor Automations (SFA) is doing its job to attract a younger manufacturing audience by working its social media channels and developing a comic strip series called Shop Floor Man Presents,” Christina M. Fuges of MoldMaking Technology writes.
“Finally, there’s a cartoon character metalworkers can embrace,” Chris Koepfer from Production Machining writes. “He is the brainchild from a collaboration among the owner and two employees of California-based Shop Floor Automations (SFA)…the entire company contributes ideas and feedback for the comic, which makes it fun for the employees to get involved and share their shop floor experiences.”
“With a younger MFG audience on the horizon, SFA is looking to make an impact within the social media landscape, just as the company has made its mark in the shop floor automation field,” Manufacturing Tomorrow published on October 13th.
To see an archive of Shop Floor Man comics, click here!
“This is great for social media,” Fuges of MoldMaking Technology stated. She wrote about how our Marketing Coordinator “heard how social media isn’t valuable for this line of business, but believes this could not be further from the truth.”
“Obviously, the comic serves as a marketing and promotional tool for the company. But it’s also an intriguing entrance into a sphere not many other manufacturers have explored to date, one with the potential to tap into the lived experience of younger, millennial audience,” Cole of TechSpex continues, from his piece. “In the sometimes convoluted Venn diagram of manufacturers, millennials and social media, Web comics could be a particularly effective way to bridge culture gaps and to foster community through shared experience.”
Fuges agrees with the point of view of our Marketing Coordinator in getting a younger audience into the manufacturing industry, no matter the job focus. “You have middle school kids, high school teens and college-aged young adults who we are trying to get into this industry, or people like the military veterans being trained at organizations like Workshops for Warriors. These people of these various age groups are attached to their devices and social media, and we can reach them and show them this industry is a community.”
“Laughter and humor are part of the fabric of life and enjoyed by almost everyone,” says Koepfer at Production Machining. “Shop Floor Man can demonstrate that manufacturing can be a fun industry in which to work.”